Variety.com
At TCA, Schedules Take a Back Seat to Brand-Building
***“Hillbilly Blood,” a new entry coming to Destination America, fits that cabler’s theme of examining exotic aspects of American culture — in this case, the lifestyles of hardy men of Appalachia. Investigation Discovery is all about women on the older end of the 25-54 demo, and they want a diet of murder, sexual intrigue and mystery. ID will serve that up with a nostalgic twist in “Heartbreakers,” a series of true-crime tales featuring 1980s and ’90s hunks such as Kevin Sorbo, Antonio Sabato Jr. and Rob Estes.**
http://variety.com/2014/tv/news/networks-building-brands-with-shows-1201262925/
At TCA, Schedules Take a Back Seat to Brand-Building
***“Hillbilly Blood,” a new entry coming to Destination America, fits that cabler’s theme of examining exotic aspects of American culture — in this case, the lifestyles of hardy men of Appalachia. Investigation Discovery is all about women on the older end of the 25-54 demo, and they want a diet of murder, sexual intrigue and mystery. ID will serve that up with a nostalgic twist in “Heartbreakers,” a series of true-crime tales featuring 1980s and ’90s hunks such as Kevin Sorbo, Antonio Sabato Jr. and Rob Estes.**
http://variety.com/2014/tv/news/networks-building-brands-with-shows-1201262925/
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